With an eye-catching design and pop of color, lanyards can make your business and product stand out from the crowd at a marketing event. Use a customized lanyard and it’ll take your product marketing strategy to the next level.

So, how can you use lanyards to benefit your product launch? Keep reading to find out more.

1. You’ll Stick in People’s Minds

In a sea of strange faces, lanyards can help people find out who you are, and what your name is. At business expos and launches, you should wear your lanyard somewhere that’s easy to spot, usually at mid-chest level.

A lanyard worn too low will make people too embarrassed to look. Too high, and it’ll look silly. Wear it somewhere that’s easy to glance towards so potential clients can see who you are.

A great way to make your lanyards stand out is to use bright colors and inspirational wording. Say something funny or cool, and you’ll be remembered for it.

2. Lanyards Make Great Promo Gifts

Everybody likes to get something for nothing, and rewarding people for simply turning up at your booth is a great idea.

Because lanyards are so useful, you can be sure yours will end up being worn again in the future. That way, you’re promoting your product long after the event is over.

3. They Speak to Your Brand’s Quality

Use a quality lanyard and you’ll be making a statement about your company’s quality and standards.

For example, if your company promotes green living, an eco-friendly lanyard made from sustainable materials will speak straight to the heart of your clientele.

4. Lanyards Are Universal

The great thing about lanyards is, everyone uses them the world over! No matter the country, businesses and offices everywhere, from local governments to banks and hospitals, people often need to show their ID.

What better way to get your product out there and noticed by giving people something they need to use daily? If your product crosses the international divide, lanyards are a perfect way to promote it.

5. They’re Low-Cost

In the end, to keep your business running, it’s all about the bottom line. The best thing about lanyards is, they’re a perfect complement to your product marketing strategy without costing the earth.

Lanyards vary in cost, and you’ll be sure to find a product that suits your business’ budget. Remember that quality plays a major factor in how your brand is viewed.

You’ll also want to choose a lanyard that’ll last, so your potential customers can use them long after the event.

Use Lanyards in Your Product Marketing Strategy

When you’re at a business expo or promotional launch, you need to stand out from everyone else. The perfect way to do that is by using lanyards in your product marketing strategy.

Keep our 5 reasons in mind, plan ahead, and make lanyards work for you at your next expo. You’ll show off your quality, and your brand and product will be remembered long after the event, all without breaking the bank.

Are you ready to invest in lanyards to promote your business and product? Why not check out our range to find the perfect lanyards for you.