Do you want to create lanyards to promote your business? Sounds like a plan.
The only problem, of course, is the money. You’ve heard through the grapevine (or more likely, the internet) that buying high-quality lanyards is just way too big a drain on your finances, and that’s no good.
After all, couldn’t you just find some cheap lanyards that’ll do the job for a lot less?
You could…and you would suffer for it.
Contrary to what you might think, trying to get your hands on the cheapest lanyards money can buy will actually hurt you and your business.
Here are three reasons why you should steer clear of investing in low-quality promotional lanyards.
They Are Too Generic
Cheap promotional products were made for one main purpose: to allow businesses of all financial levels to get their hands on affordable projects that “do the job” and help with marketing.
Because of this, many businesses (especially the ones with smaller budgets) are quick to get their hands on them.
Here’s the downside, though. Many of these products – in this case, lanyards – are very basic and generic at their core.
If three businesses all ordered lanyards from the same low-cost promotional company, they’d all look pretty similar and pretty bland.
The goal of spending money on promotional products is to make your business stand out and be unique, not hide it from the public. Higher-end companies can give you exactly the kind of customization you want from your lanyards.
Cheap Lanyards Mean Cheap Materials
Have you ever bought a cheap item – any item – and expected it to last a long time?
No? Didn’t think so.
Cheap lanyards are made out of cheap materials. These materials are not designed to last long, and they can’t hold up to much of anything.
Even if you managed to find a company that makes affordable lanyards that actually look good, there’s a very good chance that it will break two days after you give it to a potential customer.
Don’t hash out a lot of money on brittle cheap stuff when you could spend a little extra and get a product that actually works.
Your Company Looks like It’s Worth Less Than It Actually Is
This is a fact: the promotional products that you give out are an extension of your company.
They not only tell your name and a bit about what you do, but they also show your company’s attitude and how much you care about your product or service.
If you’re willing to put money into cheap lanyards, it immediately shows that you don’t care much about what you do.
Unless you’re content with your company being considered “average” I suggest you steer clear of low-priced vendors.
Spending a little extra cash for higher quality lanyards instantly lets people know that you are invested in your company and care about their business.
Come Check Us Out
If you’re ready to have the high-quality work without the high-quality price, we’re the right people for the job.
We make all kinds of custom lanyards, as well as personal I.D. tags, camera straps, and more. Plus, we’re willing to beat any other price on the market – because that’s how much we’re committed to helping you succeed.
Reach out to us to find out more about what we have to offer, and if you’re ready to take the next step, we’ll be glad to help you choose the promotional lanyard you need to get you started.
We look forward to hearing from you.